Flow Analytics
Analyze per-flow performance with views, completions, drop-offs, and screen-by-screen paths.
Flow Analytics
Flow analytics give you a detailed picture of how a single flow performs. While the dashboard shows organization-wide numbers, flow analytics let you drill into a specific flow to understand where users engage, where they drop off, and how they respond.
Accessing flow analytics
- Open the flow in the flow builder.
- Click the flow menu in the top bar and select Path Analytics.
The Path Analytics panel opens with metrics scoped to that flow.
Key metrics
The overview tab displays these top-level numbers for the flow:
| Metric | Description |
|---|---|
| Total Views | Total number of times the flow was displayed to users. |
| Unique Users | Number of distinct users who saw the flow. |
| Completion Rate | Percentage of users who reached the end of the flow. |
| Drop-off | Users who started the flow but did not complete it. |
Tabs in the panel
The Path Analytics panel is organized into tabs, each offering a different view of the data:
- Overview -- the key metrics and conversion summary for the flow.
- Funnel -- a funnel visualization showing how users progress through the flow step by step.
- Flow map -- a Sankey-style diagram of the paths users take between screens.
- Branches -- performance breakdown per branch when the flow contains Branch nodes.
Not every tab appears for every flow -- the Funnel, Flow map, and Branches tabs only show up when there is enough data and the flow has the relevant structure.
Drop-off analysis
The funnel and flow map views show a screen-by-screen breakdown of user progression. For each screen you can see:
- How many users reached that screen.
- How many users left the flow at that screen.
- The drop-off rate for that screen.
This makes it easy to spot problematic screens. If a particular screen has a high drop-off rate, it may need shorter copy, a clearer call-to-action, or a simpler layout.
For flows with branching, the Branches tab shows each branch separately so you can compare how different paths perform.
Filtering by date
Use the date range picker at the top of the panel to adjust the reporting window. All metrics and charts update to reflect the selected range.
Exporting data
You can export the screen-level breakdown as a CSV file for offline analysis or sharing with stakeholders.
Conversion goals
If you have set up conversion goals for the flow, their metrics appear alongside the standard flow analytics -- total conversions, conversion rate, and average time to conversion.
For per-component interaction data (clicks, inputs, ratings, NPS), open the Component Analytics dashboard from the flow menu.
Next steps
- Component Analytics -- drill into individual component interactions within a flow.
- Conversion Goals -- measure business outcomes tied to this flow.