Announcements
The changelog nobody reads, rebuilt
In-app announcements targeted to the right user, shown at the right moment, measured in real time.
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Broadcast announcements train the dismiss reflex
The typical feature announcement is a modal shown to everyone about something most viewers will never use. Every irrelevant interruption teaches users that your announcements can be closed without reading, so by the time you ship the one that matters to a given user, the reflex is already trained.
Shipped features die quietly without adoption. The team celebrates the release, the metric never moves, and three months later someone asks why usage is flat. The missing piece is almost never the feature. It is that the people it was built for never found out, and the people it was not built for got told twice.
The fix is discipline that tooling can enforce: announce to the segment the feature serves, at a moment when it is relevant, with one action, then measure whether the audience followed through and retire the announcement on schedule.
What you can build
Attribute and event targeting
Show the feature to users who hit the old workflow. Skip users already on the new one.
Rich media
Images, Lottie, video, carousels. Explain the feature, do not just label it.
Engagement analytics
Views, interactions, dismissals, conversions on the "Try it" tap. See what landed.
The one thing most teams miss
Target users who have not yet used the new feature. Skip the ones already using it. No one likes being told about something they already know.
How it works
Define the audience
Target by attributes, events, and segments: users on the old workflow, admins on a paid plan, people who have never fired the feature event. Exclude everyone who already found it.
Build the announcement
A native flow that shows the feature in context, explains what changed, and ends with one button that takes the user straight there. Full-screen for the big changes, lighter formats for the rest.
Measure and retire
Watch reach and follow-through in flow analytics, including how users dismissed it. Set the end date when you publish, and unpublish the moment it stops earning impressions.
Frequently asked questions
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