Blog

Insights on in-app experiences, mobile growth, and product-led engagement.

Oct 2, 2025·8 min read

Your App Doesn't Need Onboarding

The real question isn't whether your app should have onboarding. It's whether you're building the kind of product that earns the right to skip it.

Sep 25, 2025·7 min read

The 75% Drop-Off Crisis

75% of potential users abandon apps when required to sign up before experiencing any value. Most companies don't realize this is happening until it's too late.

What the numbers say about mobile app onboarding

Sep 17, 2025·5 min read

What the Numbers Actually Say About Mobile App Onboarding

Good onboarding can meaningfully increase retention and activation, while poor or lengthy onboarding causes high early drop-off. Here are the benchmarks.

Sep 10, 2025·6 min read

The Empty Restaurant Test

Walk into an empty restaurant on Friday night and your instinct says leave. Many founders build excellent products that feel empty to new users. Here's the framework to fix it.

Aug 27, 2025·7 min read

Pricing Poker

Pricing is not a math problem with a single right answer. It is a strategic game. This guide gives you a framework to read the board and a one day test to make your next move.

Aug 19, 2025·5 min read

The Elevator Is Moving And You Have Only 15 Seconds

The average product loses 77% of daily users within 72 hours. Companies spend $92 to acquire a customer for every $1 spent converting them.

Aug 12, 2025·7 min read

The 30-Second Make-or-Break

Users form immediate judgments upon opening an app. Every millisecond of lag screams amateur hour. Here's how the discovery method shapes first impressions.

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