What is an in-app campaign?

A time-boxed promotional experience inside your app: a seasonal sale, a win-back offer, a launch discount. Unlike ads or email, it reaches users at the moment of highest intent, inside the product, and can be targeted by what each user has actually done.

Can I schedule a campaign in advance?

Yes. Date windows control when the campaign runs, and segments control who sees it. Set both up front and the campaign starts and stops on its own schedule.

What happens when the campaign ends?

It disappears from the live app immediately, either on the date window closing or on a manual pause. Because the campaign never lived in the binary, there is no stale banner waiting for your next release to remove it.

Do campaigns require engineering time?

The one-time SDK install does; after that, campaigns are built, targeted, published, and paused from the dashboard. Marketing owns the calendar without borrowing a sprint.

Campaigns

Campaigns on your timeline, not the release cycle

Build, target, and publish a campaign in minutes. Pause it just as fast when the moment passes.

Start free

9:41

Limited time

Summer challenge

Earn the badge by completing 30 workouts in 60 days. 12,000 members joined.

Your progress

8 / 30

Campaigns should never ride the release train

A campaign is time-boxed by definition, and the release cycle is not. Ship a Black Friday banner in the binary and you are betting a store review and your users update speed against a fixed end date. Miss either way and the app shows a countdown to a sale that started without it, or a discount that expired last week.

The lingering campaign is the worse failure. Promotional UI compiled into the app stays there until the next release, so every stale sale teaches users that your urgency is fake. Scarcity claims only work when they are true, and they can only stay true if you can turn them off the moment they stop being true.

Server-driven campaigns fix the physics: the flow goes live when the window opens, targets exactly the segment the offer is for, and disappears the instant you pause it or the window closes. The app in the store never changes.

What you can build

Countdown timers

Native countdown for limited-time offers. Auto-start, format, and completion action, all configured.

Scheduled targeting

Date windows combined with segments. Right audience, right offer, right week.

Instant pause

One toggle to stop. Update copy or targeting without code. Resume when ready.

The one thing most teams miss

A stale campaign is one click from gone. The code does not live in the app, so it does not linger after the sale ends.

How it works

Build the campaign flow

Offer screens, countdown timer, one clear action. Native components in your app theme, assembled in the editor or drafted by AI.

Set the window and audience

Date windows combined with segments and attributes: lapsed users get the win-back offer, free users get the discount, paid users get quiet.

Launch, watch, pause

Publish when the window opens, watch conversion in flow analytics, and pause the moment the campaign stops earning. Nothing lingers in the binary.

Frequently asked questions

Keep reading

Jul 29, 2026·6 min read

User segmentation for mobile apps: segments that change what users see

Mobile app user segmentation only pays off when segments change what users see. The five segments that matter for a mobile app, the data each one needs, and the rule that keeps them useful: every segment gets an experience consequence.

Jul 29, 2026·6 min read

Personalized app onboarding: use what users tell you

Personalized app onboarding is the gap between asking users questions and acting on the answers. Learn three levels of acting on them: reflect answers back in your copy, branch the flow on answers, and target entire flows at segments.

Update your app without App Store review blog post cover

Jul 29, 2026·5 min read

How to update your app's onboarding without waiting for App Store review

App review is fast now; your release train is not. How server-driven native UI lets you change onboarding, paywalls, and surveys in live apps the same day, and where the compliance lines actually are.

Ready to get started?

Create your first flow in minutes. No credit card required.